Wiebke
Steiman
Independent Creative Director
Concept & art direction, based in Hamburg
Ideas made to last.
Concepts, identities and campaigns for brands in fashion, culture and social impact, from the first thought to launch.
About
I studied visual communication in Hannover and spent four years in concept and art direction at a large creative agency in Hamburg, working for big names that didn't always care much about sustainability.
As a counterweight, I started sloris in 2015, a slow fashion blogazine I still run today. Later I moved in-house at a sustainable fashion brand, working on everything from campaigns and lookbooks to shoots and events, and learned what small, value-driven companies really need.
Today I work independently with brands, founders and agencies that do things differently. Good values alone rarely make a brand visible. I help turn them into ideas and images people remember.
Allergic to greenwashing. And caffeine.
What I do
Creative & Art Direction
Visual worlds, shoots, styling and the look that holds it all together, with diversity built in from the start.
Concept Development
The one idea everything else can grow from, rooted in the values of a brand and the people behind the target group.
Brand & Campaign Strategy
Positioning, campaign platforms and launch plans.
Content Direction & Creation
Concepts, formats and content that turn ideas into something people actually see.
Social & Editorial
Content systems and editorial for feeds, magazines and everything in between.
For brands, founders and agencies. On my own or with a team, for single projects, long-term collaborations, or when you need someone to step in.